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Hollywood Pro Ben Silverman: "what's Incredible About Netflix Is Its Global Ambition" - Nasdaq.com

That's in a world where nearly 10% of the world's 7.2 billion inhabitants have access to fixed broadband, and 27% subscribe to mobile broadband services. Mobile networking is often more efficient than expensive personal cable runs in developing nations. Image source: Netflix. Penetrating China alone would add another 90 million broadband households to Netflix's coverage map, and Internet access is growing rapidly more information in the world's most populous country. Long story short, Netflix has only reached a fraction of the current global broadband market. The company keeps expanding into new countries, year by year, while broadband access also grows more common all over the world. In the very long term, Netflix could be looking at an addressable market for online entertainment north of a billion global households. Today, 40% of the American broadband market subscribes to Netflix. Yes, that figure is for the home market -- but then again, it's just an interim number http://meganlebsp.blogspace.fr with more growth and wider adoption still to come.
Source: http://www.nasdaq.com/article/hollywood-pro-ben-silverman-whats-incredible-about-netflix-is-its-global-ambition-cm427615

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